|▲ BTS’ ‘ON’ MV, breaks 10 million view count on the shortest period for Korean singer|
Group BTS sets a new record for YouTube view count, marking the fastest as a Korean singer.
The second MV for BTS’ 4th studio album ‘MAP OF THE SOUL : 7’s title, ‘ON’ has been released on BigHit official YouTube channel at midnight on the 28th. An hour and 5 minutes after the release the view count surpassed 10million, at around 5:10 AM; 5hours and 10 minutes since release, it surpassed 20 million views.
This is the fastest increase of views where 10 million views were made in under 65 minutes, making BTS’ MV to achive that in the shortest time period and the first for a Korean singer. This breaks their prior record with ‘Boy With Luv (Feat. Halsey)’ back in April of last year, breaking 10 million view counts on YouTube in under 3 hours, the shortest for a Korean singer.
The second MV for the title song, ‘ON’ tells the lyrics in a form of a cinematic video. Showing BTS’ pledge; ‘to take what is given as a fate, to merge on even when there’s an obstacle’ in symbolic means.
The broad field, a pond in the woods and more sceneries show an exotic and grand ambience along with the detailed acting of the members make up a cinema like visuals. As the dance break in the second half of the video shows the perfectly uniformed dance, the charisma overwhelms the visuals, giving a fresh scene for the eye.
Written by Oh Jieun
Translated by Florence
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