|▲ Shin Sekyung chosen as new model for BANILACO… releases ‘Clean It Zero’ TV CF (photo credit=BANILACO)|
Actress Shin Sekyung joins hands with skin makeup brand BANILACO.
On the 24th, BANILA CO revealed that “Shin Sekyung has been chosen as the new model for our brand” and showed a new advertisement campaign.
Recently, Shin Sekyung has not only been promoting through dramas, but has also received lots of love communicating with the millennial generation through YouTube V-logs.
BANILACO’s ‘Clean it Zero Cleansing Balm’ is an all-in-one sherbet scented cleansing balm that removes thick makeup and leaves behind active ingredients that the skin needs. The products makes the skin become its best condition without the face being oily or dry after washing, establishing itself as the ‘nation’s cleanser’ where the repurchase rate between customers is high.
A representative from BANILACO said “Shin Sekyung, who is showing various charms through YouTube has been selected as the new brand muse of BANILACO. We look forward to our teamwork as her pure and graceful charms go well with the characteristics of BANILACO products.”
Meanwhile, BANILACO had attracted attention for choosing Kim Minkyu, who was active on Mnet’s entertainment show ‘Produce X 101’ and actor Song Kang as models last year.
Written by Kim Eun Hye
Translated by Lee Seungeun
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