|▲ Minhyun of NU’EST chosen as Korean ambassador for Jo Malone London… The secret to the emperor’s scent (Photo credit = Jo Malone London)|
Hwang Minhyun of group NU’EST and Jo Malone have joined hands.
Boutique fragrance and lifestyle brand Jo Malone London announced on the 3rd that “We have chosen Hwang Minhyun of NU’EST has our first ambassador of Korea.”
The ambassadors of Jo Malone London are chosen according to how well they correspond to the British heritage image in each category. Hwang Minhyun is the first official ambassador to be representing Korea.
Hwang Minhyun and Jo Malone London bonded during the photoshoot for the ‘Blossom Collection’ which was released back in 2019 and gained attention for stimulating women with the sketch cuts that seem to deliver fresh spring vibes and scent.
Hwang Minhyun, who became the official ambassador for Jo Malone London will start various campaign activities starting with the spring collection to be launched in 2020. He is set to express a brand identity that presents an unpredictable new scent with unique raw materials though this campaign.
A representative of Jo Malone London said “We chosen Hwang Minhyun as the official ambassador of Korea as we thought that his clean and modern image expresses Jo Malone London well,” and requested us to “Give lots of support for the new campaign to be done with Hwang Minhyun.”
Meanwhile, Jo Malone London is a lifestyle brand loved worldwide as they represent a modern British style. They have introduced the fragrance combining skill which is creating a new scent from combining more than two scents and are also being called the representative of presents through their packaging service which includes their signature cream box and black ribbon.
Written by Oh Jieun
Translated by Lee Seungeun
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