|▲ Nature Republic reveals EXO’s makeup pictorial… actively reflected fans’ opinions (Photo credit = Nature Republic)|
Beauty brand Nature Republic has revealed the pictorial they took with EXO.
On the 16th, Nature Republic revealed, “We will conduct a global color campaign alongside a makeup pictorial with the concept ’12 Shades of Light’ with our official models, EXO.”
This pictorial was conducted by hosting a survey through Nature Republic’s SNS about what kind of makeup suits EXO. The beauty that was produced with the mix of light and shadow containing fans’ wish has been expressed in 12 images.
The characteristic is how the different moods of day and night have been interpreted sensuously and was pictured with EXO’s own style in each timestamp with a different atmosphere.
Meanwhile, Nature Republic has also produced a separate pictorial for overseas exclusive products which will be used as a local marketing strategy.
Written by Kim Eun Hye
Translated by Lee Seungeun
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