|▲ FILA-BTS reveals Times Square billboard at New York, USA...special New Year gift (photo credit=FILA)|
FILA has captured USA's New York Times Square together with group BTS.
Sports brand FILA announced on the 3rd "For 7 days starting from December 30th of last year till coming the 5th, a large outdoor advertisement of global model BTS will be shown at Times Square, New York, USA."
This outdoor advertisement has been executed at year-end and New Year's at New York Times Sqare, the mecca of New Year's countdown.
The outdoor advertisement included the pictorial image of One World, One FILA with BTS which was revealed on end of last month, together with a message and is delivered every 2 minutes in 5 areas at New York Times Square through large digital billboard. People cheer when BTS appears in the advertisement and also take proof shots having the advertisement as a background.
Moreover, the outdoor advertisement of FILA includes the purpose of celebrating BTS's special New-Year. BTS appeared and performed on USA ABC's New Year celebration live show 'Dick Clark’s New Year’s Rockin’ Eve 2020' on the 31st of December.
'New Year’s Rockin’ Eve' is Americans favorite biggest New Year celebration event in USA with 25 million viewers, which held in Times Square New York, Los Angeles, New Orleans and Miami. BTS participated on Times Square event and performed a fancy performance and also appeared during the New Year countdown while the FILA outdoor advertisement was playing in the background and heated up the Times Square.
Staff of FILA stated "We had proceed the outdoor advertisement at New York Times Square, which is a symbolic place sharing New Year's celebration with a grateful heart from the supports to FILA and BTS. We will try to plan in many ways to have a meaningful communication."
Written by Oh Jieun
Translated by Kim Na Yun
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