|▲ BTS, reveals a part of their first FILA pictorial '2020 ONE WORLD, ONE FILA' (photo credit=FILA)|
BTS unveiled their first pictorial, collaborated with sports brand FILA.
Sports brand FILA revealed the pictorial '2020 ONE WORLD, ONE FILA' with their global model BTS on the 23th.
It is the first pictorial BTS worked together after they became the global model. Not only domestic, but it also went public in the Americas, Europe, Asia and more globally.
7 members are wearing white t-shirts with linear(FILA) logo, which represents FILA and shows off their charm with an individual poses and with their own characteristic and expressions in the pictorial.
This pictorial has a communication concept of FILA's ' ONE WORLD, ONE FILA', it added BTS's charm on FILA's inherent sensibility from their aesthetic background. FILA will materialize 'ONE WORLD, ONE FILA' starting from 2020 with BTS, and tries to communicate in their own way with global consumers.
Originally, the official pictorial was scheduled to be revealed on January. However, to meet consumers' expectation, they revealed a part earlier than the schedule. By revealing this cut of the pictorial, it amplifies the expectation to their future promotions.
The staff of FILA mentioned "To repay the supports FILA received due to BTS, we could move forward the schedule to reveal part of the pictorial.". Continues "We are planning to have a truly exotic communication with more people with the synergy FILA and BTS will make."
Meanwhile, the pictroial '2020 ONE WORLD, ONE FILA' by FILA and BTS will be revealed on January 2020.
Written by Lee Hyerin
Translated by Kim Na Yun
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